Effective arts management requires wide knowledge and appreciation of the arts, awareness of trends and developments, and an understanding of the evolving arts ecosystem. At the heart of arts management is the ability to manage different stakeholders including artists, audiences, crew, and sponsors.

In this module, participants will be introduced to management principles and how they can be applied to the arts. The key concepts of arts management will be discussed. Participants will also examine how organisational culture can affect the capacity to change and manage creatively. Through case studies and examining best practices, participants will learn how to sustain a competitive advantage.