Course
New Ventures in China (Enterprise Leadership for Transformation) (aNdfa8uP8HTo702)
New Ventures in China (Enterprise Leadership for Transformation) (aNdfa8uP8HTo702)

Overview

As the world's second-largest economy, China is a tempting market for many businesses. In the first quarter of 2022, the Chinese economy grew by 4.8% (compared to the previous year), exceeding the market estimate of 4.4% and beating the...

ISE Service Design Clinic (B8YiE0J6Awx564)
ISE Service Design Clinic (B8YiE0J6Awx564)

OVERVIEW

Explore customer-centric innovative techniques to drive service excellence and productivity at the workplace. "Information is the oil of the 21st century, and analytics is the combustion engine." Peter Sondergaard, Gartner The course,...
Module 2: The Power of Visual Language (TGS-2023018076)
SMU-NAFA Advanced Certificate in Mastering Design Literacy for Marketing
Module 2: The Power of Visual Language (TGS-2023018076)
Visual language is a system that conveys meaning through visual elements. When a visual language is meaningful and consistent, it makes it easier for your consumers to identify and relate to your content and products. In this module,...
Module 5: Responsive Design (TGS-2023018080)
SMU-NAFA Advanced Certificate in Mastering Design Literacy for Marketing
Module 5: Responsive Design (TGS-2023018080)
There are many design factors affecting digital marketing today and UI/ UX certainly ranks at the top of the list. UI is the product that is presented to the customers and UX is the experience that determines engagement and conversions. In...
Module 1: Visual Communication in the Emotional Economy (TGS-2023018116)
SMU-NAFA Advanced Certificate in Mastering Design Literacy for Marketing
Module 1: Visual Communication in the Emotional Economy (TGS-2023018116)
To remain relevant in an increasingly image-saturated economy, design literacy is the new essential for professionals, managers, executives and business owners to connect with their customers. Module 1 provides participants with an...
Module 3: Design as Narrative (TGS-2023018182)
SMU-NAFA Advanced Certificate in Mastering Design Literacy for Marketing
Module 3: Design as Narrative (TGS-2023018182)
We live in an era where visual narratives are deeply embedded into our daily lives, shaping our needs, wants and desires. Instagram, TikTok, YouTube and streaming services are moving visuals that we take with us anywhere, anytime. We have moved...
Module 4: Design to Educate and Entertain (TGS-2023018183)
SMU-NAFA Advanced Certificate in Mastering Design Literacy for Marketing
Module 4: Design to Educate and Entertain (TGS-2023018183)
Illustration is the most primal form of information transfer for audiences of any age. Often associated with imagination and playfulness, the medium is poised to tug at our heartstrings and awaken our inner child. Simple to comprehend and easy to...
Module 6: Design Futuring and Participatory Design (TGS-2023018185)
SMU-NAFA Advanced Certificate in Mastering Design Literacy for Marketing
Module 6: Design Futuring and Participatory Design (TGS-2023018185)
Design and designers today are fast moving away from their traditional service-oriented role. The principles behind the thinking of design are becoming progressively systematic and focused on preferable futures. Design today is one where...
Module 2: Arts Law and Cultural Policy (TGS-2023018598)
SMU-NAFA Advanced Certificate in Arts Management for Arts Professionals
Module 2: Arts Law and Cultural Policy (TGS-2023018598)
Participants will learn about the policies which impact our arts and cultural activities and why there is a need to regulate them. The module will provide an overview of the history of arts and cultural policy in Singapore from independence in...
Module 1: Principles of Management for the Arts (TGS-2023018606)
SMU-NAFA Advanced Certificate in Arts Management for Arts Professionals
Module 1: Principles of Management for the Arts (TGS-2023018606)
Effective arts management requires wide knowledge and appreciation of the arts, awareness of trends and developments, and an understanding of the evolving arts ecosystem. At the heart of arts management is the ability to manage different...

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