Illustration is the most primal form of information transfer for audiences of any age. Often associated with imagination and playfulness, the medium is poised to tug at our heartstrings and awaken our inner child. Simple to comprehend and easy to digest, illustration, infographics, comics and animation are popular for its mass appeal to inform, persuade and entertain simultaneously.

In this module, participants will gain insights into the whimsical potential of illustration and animation and learn about the personification of brands for a human touch and the process of translating complex information into engaging and enduring visual anecdotes.