There are many design factors affecting digital marketing today and UI/ UX certainly ranks at the top of the list. UI is the product that is presented to the customers and UX is the experience that determines engagement and conversions.

In this module, participants will learn how these two interdependent factors can shape customers’ behaviours and impact their decision-making in the course of navigating a marketing campaign. Participants will embark on user-journey mapping to identify pain points and seek out opportunities to improve customer experience. Additionally, participants will examine how design principles and aesthetics can be used to transform human behaviour and deepen engagement.